INTRODUCTION

I always believed in
emotions

I have two passions human mind and marketing

getting to know

Who I am

MY BIO

Marco Baldocchi, who holds a degree in Communication Sciences from Switzerland, founded the Marco Baldocchi Group Inc., a specialized neuromarketing agency based in Miami. He has been a speaker at international events in the field of neuromarketing and a lecturer for institutions including the 24Ore Business School and Università Cattolica del Sacro Cuore. He is the author of “Neurofood: Applying Neuromarketing to the World of Food and Beverage” (2022) and “Neuromarketing for Food” (2020). He has contributed to other authors’ publications on the subject (such as “Neurocopywriting” and “Ethical Neuromarketing”). He is a member of the NMSBA (Neuromarketing Science & Business Association) and was voted “6th Top World Speaker – Neuromarketing Series 2021” by its members. He has scientific publications in the NMSBA yearbooks for 2021, 2022, and 2023.

In 2023 he is listed in the Insight250 ranking, which brings together the TOP 250 professionals in the world in the fields of marketing, market research, and customer intelligence. He holds the position of Neuromarketing Research Director for the Associazione Nazionale Neuroscienze Applicate (National Association of Applied Neurosciences). He is a member of the MSIC (Miami Italian Scientific Community).

I analyze consumer behavior

100%

I understand unconscious needs

100%

I highlight the strengths of my clients

100%

I demonstrate by numbers

100%

I do training

100%

I use neuroscience to create the right communication

100%

I offer consulting on neuromarketing & neurobranding

100%

what I do

what I love to do in my life

Consumer Behavior Analysis with My Labs

Ideation and creation of communication strategies

Training about emotional marketing

Speech about "Neuromarketing"

Brand Strategic consultancy

Consulting for analysis and optimization of internal company communication

Study of Augmented Reality Mobile Applications

my books

There is no person who does not experience emotions

NEUROFOOD: neuromarketing applied to the world of food and wine

UNDERSTANDING PERCEPTIONAL PROCESSES AND BRAIN FUNCTION TO ARRIVE FULL UNDERSTANDING OF THE MULTISENSORY POWER OF FOOD

my books

There is no person who does not experience emotions

Neuromarketing for the food market Emotions as a marketing tool

Traditional marketing no longer works; today, people want to live experiences and feel emotions

my books

I wanted to help people make their business successful

Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success

18 great professionals selected by me and Adam Torres have revealed the secrets behind their success.

entrepreneur and neuromarketing & consumer behaviour expert

Entrepreneurship

CEO & FOUNDER ON WEB

2005 - Lucca - Italy

The summary of this experience is in the phrase "from garage to success". Born from a small room, On Web, a communication agency based in my hometown, quickly grew and was structured into 4 units: digital communication, mobile application development, website development, tailor made software development. To date, the group is constantly evolving and has acquired customers across Europe.

CEO & FOUNDER MARCO BALDOCCHI GROUP

2018 - Miami - U.S.A.

Chasing my dreams, I founded Marco Baldocchi Group inc. , Miami-based emotional communication agency. The company develops strategic emotional communication projects and specializes in mobile applications developed in Augmented Reality.

CEO & CO-FOUNDER EMOTEK REALITY

2019 - Miami - U.S.A.

Emotek Reality is a company born together with my partner Nataly Stuart and has as its objective the creation of emotional communication projects and augmented and virtual reality in the United States luxury market.

Experiences

SPEAKER FOR INTERNATIONAL EVENTS - NEUROMARKETING & EMOTIONAL COMMUNICATION

Dal 2008 - worldwide

I have two great passions, the brain and marketing. These passions of mine have led me to be a speaker in Italy, Europe and the United States at events where I have illustrated how marketing mechanisms are now obsolete and how, thanks to neuromarketing techniques, you can increase sales and guide your customers in the purchasing process.

TEACHER FOR ILSOLE24ORE - NEUROMARKETING

Dal 2020 - Italy

Trainer for the Sole24Ore in neuromarketing

MEMBER OF NEUROMARKETING SCIENCE & BUSINESS ASSOCIATION (NMSBA)

Dal 2020 - USA

Member of Neuromarketing Science & Business Association (NMSBA)

MAIE USA COMMUNICATION MANAGER

From March 2020 - U.S.A.

After having held the role of MAIE MIAMI communication manager, I was in charge of holding the same role for all the United States of America.

MAIE MIAMI COMMUNICATION MANAGER

2019 - Miami - U.S.A.

Thanks to my professionalism in the field of communication, I strongly believe I can be of help to Italians abroad. My commitment will be to research and use new technologies at the service of those like me who have embarked on a life far from our Italy